Academic Calendar 2015/2016 - Marketing Concepts


MKTG 1126  Marketing Concepts

Antirequisites:

ADMN 2126

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

This course introduces students to the major concepts and foundations of the marketing discipline. Topics include market segmentation, positioning, forecasting, marketing information systems, product planning and development, product-mix strategies, pricing, distribution, and promotion. Instruction involves a combination of lecture, case study, and project-based formats.

Nipissing University
100 College Drive, Box 5002, North Bay, ON, Canada  P1B 8L7
Tel: 705.474.3450 | Fax: 705.474.1947 | TTY: 877.688.5507
nuinfo@nipissingu.ca
Muskoka Campus
125 Wellington Street
Bracebridge, ON, Canada P1L 1E2
Tel: 705.645.2921 | Fax: 705.645.2922

© Nipissing University 2015DisclaimerPrivacyAccessibility