Academic Calendar 2015/2016 - Marketing for Managers

MKTG 2127  Marketing for Managers

Prerequisites:

MKTG 1126

Antirequisites:

ADMN 2127 and MKTG 1127

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

This course examines new and existing total market and strategic planning processes. It builds on the techniques and concepts covered in MKTG 1126 and focuses primarily on developing comprehensive plans. Different types of national and international markets are examined with an emphasis on retail, service, and not-for-profit sectors. Case studies are the main focus of instruction.