Academic Calendar 2017/2018 - Communication - Selling and Sales Management
MKTG 2417 Communication - Selling and Sales Management
Hours:Three hours of lecture per week for one term.
Description:This course focuses on the key aspects of the selling process including planning sales strategy, recruiting, selecting, training, motivating and organizing a sales force. The various types and stages of sales process and presentations will be examined and applied through practical classroom exercises. Students will develop the core skills required for persuasive communication, sales, conflict management and negotiations.