Academic Calendar 2017/2018 - Consumer Behaviour
MKTG 3126 Consumer Behaviour
Prerequisites:MKTG 1126 or permission of the instructor.
Hours:Three hours of lecture per week for one term.
Description:This course will explore the behaviour (primarily decision-making) of consumers of services and products in both retail and commerical applications. The role of the consumer in product/service marketplace will be considered including the complex system of human needs, attitudes, motivation, decisions and behaviour.