Academic Calendar 2017/2018 - Marketing for Managers
MKTG 2127 Marketing for Managers
Antirequisites:ADMN 2127 and MKTG 1127
Hours:Three hours of lecture per week for one term.
Description:Students examine the role of marketing through the practical application of principles using high involvement learning tools such as case studies, video analyses, and a competitive marketing strategy simulation game accompanied with extensive class discussions and presentations. Students will have the opportunity to extend their theoretical knowledge of marketing principles to realistic managerial decision-making scenarios.