Academic Calendar 2019/2020 - Product and Brand Management

MKTG 3437  Product and Brand Management

Prerequisites:

MKTG 2127 or permission of the instructor

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

This course focuses on the role of products in the marketing mix, as well as the role of product managers. Topics include understanding the multidimensional nature of products (or services), creating new products, managing existing products and services, the product life cycle, and building brand value.