Academic Calendar 2019/2020 - Marketing Concepts
MKTG 1126 Marketing Concepts
Hours:Three hours of lecture per week for one term.
Description:This course introduces students to the major concepts and foundations of the marketing discipline. Topics include market segmentation, positioning, forecasting, marketing information systems, product planning and development, product-mix strategies, pricing, distribution, and promotion. Instruction involves a combination of lecture, case study, and project-based formats.