Academic Calendar 2020/2021 - Business-To-Business Marketing
MKTG 4427 Business-To-Business Marketing
Prerequisites:
MKTG 2127 or permission of the instructorHours:
Three hours of lecture per week for one term.Credits:
3Description:
This course is designed to provide an understanding of marketing to organizational buyers. Organizational buying decision processes will be studied with a view to the development of appropriate marketing strategies. Examination of the role of personal persuasion and effective management of a sales force will help students to become effective implementers of business to business marketing strategies.