Academic Calendar 2020/2021 - Digital Marketing

MKTG 3306  Digital Marketing

Prerequisites:

Hours:

Credits:

Description:

Students apply marketing theory using current technology to build digital strategy and tactics specifically in the context of online & mobile advertising platforms. Specific digital marketing topics areas include, search optimization, display ads, social media, programmatic, etc. Students also learn to work with digital data metrics so they can implement a dynamic digital marketing strategy.