Academic Calendar 2020/2021 - Communications - Public Relations

MKTG 3316  Communications - Public Relations

Prerequisites:

MKTG 1126

Antirequisites:

Students may not retain credit for both MKTG 3316 and ADMN 4897, if ADMN 4897 was taken in Spring 2008.

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

This course introduces strategic issues and effective practices of communication between organizations and their constituencies. It also focuses on the study of public opinion research, media relations, public relations communication campaigns, crisis management plan and representational ethics. The course prepares students for effective and ethical public communication on behalf of organizations (profit and non-profit).

Nipissing University
100 College Drive, Box 5002, North Bay, ON, Canada  P1B 8L7  Tel: 705.474.3450 | Fax: 705.474.1947 | TTY: 877.688.5507
nuinfo@nipissingu.ca

© Nipissing University 2015DisclaimerPrivacyAccessibility