Academic Calendar 2023/2024 - Marketing Concepts

MKTG 1126  Marketing Concepts

Antirequisites:

ADMN 2126

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

This course introduces students to the major concepts and foundations of the marketing discipline. Topics include market segmentation, positioning, forecasting, marketing information systems, product planning and development, product-mix strategies, pricing, distribution, and promotion. Instruction involves a combination of lecture, case study, and project-based formats.