Academic Calendar 2023/2024 - International Marketing

MKTG 3417  International Marketing

Prerequisites:

MKTG 1126

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

This course acknowledges the growing importance of international markets to Canadian businesses. It identifies the strategies a Canadian firm can use to enter international markets, builds an understanding of how political, legal, and cultural issues can influence these strategies, and examines the debate of standardization versus localization of marketing strategies in international markets. Teaching methodology includes readings, cases and a group project.