Bachelor of Business Administration (BBA) - Business Communication and Case Analysis

ADMN 1206  Business Communication and Case Analysis


36 hours of lecture per term.




The course includes an introduction to foundational principles and practices of business communication. Students consider strategic execution of communication medium, form, and format. These are further used to set communication standards and improve strategic managerial communication skills in preparation for complex professional workplace experiences. Particular attention is paid to the analysis and communication related activities (i.e. research, writing, speaking) of business cases.

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