Marketing (MKTG) - Sport Event Management
MKTG 4306 Sport Event Management
Hours:
36 hours of practical work per term.
Credits:
3
Description:
Students will focus on the skills and knowledge required to plan, execute and evaluate a sporting event. Key topic areas include event planning, resource management, event marketing, sponsorship, fundraising and sales, programming, resource and risk management, financial management and reporting, event execution and post-event evaluation. Students will learn these concepts through an integrated field experience project that will require the planning, implementation and measurement of a large-scale charity-linked sporting event.