Bachelor of Business Administration (BBA) - Marketing for Managers

MKTG 2127  Marketing for Managers

Prerequisites:

MKTG 1126

Antirequisites:

ADMN 2127 and MKTG 1127

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

Students examine the role of marketing through the practical application of principles using high involvement learning tools such as case studies, video analyses, and a competitive marketing strategy simulation game accompanied with extensive class discussions and presentations. Students will have the opportunity to extend their theoretical knowledge of marketing principles to realistic managerial decision-making scenarios.