Marketing (MKTG) - Consumer Behaviour

MKTG 2126  Consumer Behaviour

Prerequisites:

MKTG 1126 or permission of the instructor.

Antirequisites:

ADMN 3126, MKTG 3126

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

This course will explore the behaviour (primarily decision-making) of consumers of services and products in both retail and commercial applications. The role of the consumer in product/service marketplace will be considered including the complex system of human needs, attitudes, motivation, decisions and behaviour.