Bachelor of Business Administration (BBA) - Introduction to Intercultural Management

ADMN 2706  Introduction to Intercultural Management


Three hours of lecture per week for one term.




The course examines case studies and readings that focus on uses of culture, intercultural competence, cultural identity and cultural diversity as strategic, organizational, and promotional tools. At the same time, the course examines the theory and practice of intercultural management and the strategic management of cultures as historically specific cultural phenomena in their own right, and considers the ethical issues highlighted by an intercultural perspective on business activities. Toward this end, the course will encourage students to adopt a range of critical approaches drawn from history, anthropology, organizational sociology, narrative and symbolic/interpretive analysis, post-modern theory, and management practice.

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