Bachelor of Business Administration (BBA) - Communications - Public Relations

MKTG 3316  Communications - Public Relations


MKTG 1126


Students may not retain credit for both MKTG 3316 and ADMN 4897, if ADMN 4897 was taken in Spring 2008.


Three hours of lecture per week for one term.




This course introduces strategic issues and effective practices of communication between organizations and their constituencies. It also focuses on the study of public opinion research, media relations, public relations communication campaigns, crisis management plan and representational ethics. The course prepares students for effective and ethical public communication on behalf of organizations (profit and non-profit).

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