Bachelor of Business Administration (BBA) - International Marketing

MKTG 3417  International Marketing


MKTG 1126


Three hours of lecture per week for one term.




This course acknowledges the growing importance of international markets to Canadian businesses. It identifies the strategies a Canadian firm can use to enter international markets, builds an understanding of how political, legal, and cultural issues can influence these strategies, and examines the debate of standardization versus localization of marketing strategies in international markets. Teaching methodology includes readings, cases and a group project.

Nipissing University
100 College Drive, Box 5002, North Bay, ON, Canada  P1B 8L7  Tel: (705) 474-3450 | Fax: (705) 474-1947

© Nipissing University 2024DisclaimerPrivacyAccessibility