Bachelor of Business Administration (BBA) - Business-To-Business Marketing

MKTG 4427  Business-To-Business Marketing


MKTG 2127 or permission of the instructor


Three hours of lecture per week for one term.




This course is designed to provide an understanding of marketing to organizational buyers. Organizational buying decision processes will be studied with a view to the development of appropriate marketing strategies. Examination of the role of personal persuasion and effective management of a sales force will help students to become effective implementers of business to business marketing strategies.

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