Post-Baccalaureate Diploma in Marketing - Research in Management
ADMN 2136 Research in Management
Prerequisites:
MKTG 1126 and either
ADMN 2606 OR ADMN 1606
Antirequisites:
ADMN 4136, and SOCI 3126.
Hours:
Three hours of lecture per week for one term.
Credits:
3
Description:
This course is designed to provide the student with an understanding of qualitative and quantitative research methodologies that can be used in the study of work and management. The course covers experimental designs, field studies, questionnaire design, interview techniques, observation strategies, and ethical considerations.