Academic Calendar 2017/2018 - Communications - Advertising And Promotion

MKTG 3416  Communications - Advertising And Promotion

Prerequisites:

MKTG 1126 and MKTG 2127 or permission of the instructor.

Antirequisites:

MKTG 3426

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

This course focuses on understanding the various functions of advertising, the foundations of research and the audience analysis that are imperative to successful advertising. Students will study the various media formats that carry advertising and promotional messages to audiences, as well as the planning, research and production necessary to create an advertising campaign.