Academic Calendar 2017/2018 - Social Marketing

MKTG 3436  Social Marketing

Prerequisites:

MKTG 2127 or permission of the instructor

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

The course examines the marketing function in the context of public and non-profit organizations, as it is performed to enhance social goals. Specifically, the course explores how marketing can be used to influence behaviour (e.g. eating well) or not to behave (e.g. not smoking, drugs or abuse). Case work, class discussion and lectures are the principal teaching methods used, supplemented by group work.