BBA - Marketing Stream

Bachelor of Business Administration

Graduation Requirements:

In addition to the program requirements listed below, students must also satisfy the Bachelor of Business Administration degree requirements, which include regulations on first year and subject maximum and breadth requirements. Please refer to the Degree Requirement section for further information.

Program Requirements:

Students completing the BBA (Honours) must achieve a minimum average of 70% in the program, and must also include an additional six credits at the 4000 level in Business.

Students completing the BBA (four-year) must achieve a minimum average of 60% in the program.

To graduate with a Bachelor of Business Administration (Honours) or a Bachelor of Business Administration (four-year), students must complete 120 credits, including 60 credits of core requirements as outlined below.

ACCT 1107 Introductory Financial Accounting II 3 cr.
ADMN 1607 Business Mathematics 3 cr.
ECON 1006 Introduction to Microeconomics 3 cr.
ECON 1007 Introduction to Macroeconomics 3 cr.
MKTG 1126 Marketing Concepts 3 cr.
ORGS 1136 Introduction to Organizational Behaviour 3 cr.
ORGS 1137 Management of Human Resources 3 cr.
TMGT 1107 Introduction to Innovation, Technology and Sustainability 3 cr.
ACCT 2146 Management Accounting and Control I 3 cr.
ADMN 2136 Research in Management 3 cr.
ADMN 2306 Business Ethics 3 cr.
ADMN 2606 Business Statistics 3 cr.
MKTG 2127 Marketing for Managers 3 cr.
ADMN 3046 Operations Management 3 cr.
ADMN 3056 Economic and Management Decision Making 3 cr.
FINC 3116 Financial Management I 3 cr.
FINC 3117 Financial Management II 3 cr.
TMGT 3856 Information Systems 3 cr.
ADMN 4606 Business Strategy and Policy I 3 cr.
ADMN 4607 Business Strategy and Policy II 3 cr.
(For the Bachelor of Business Administration (Honours), these six credits must be at the 4000 level.)
6 cr.

Breadth Requirements:

Humanities   6 cr.
Science   6 cr.


Students without any prior background in accounting will be required to take ACCT 1106 Introductory Financial Accounting I in preparation for ACCT 1107 Introductory Financial Accounting II.

Students are limited to no more than 39 credits of advanced standing from the Canadian Securities Institute/Institute of Canadian Bankers courses.

It is recommended that students include ACAD 1601 in their first 30 Nipissing credits. ACAD 1601 will count towards three credits of the Humanities requirements.

Marketing Stream

In addition to the six credits of marketing in the core, students must complete 18 credits during their second, third and fourth years of study, as follows:

MKTG 3126 Consumer Behaviour 3 cr.
MKTG 3416 Communications: Advertising and Promotion 3 cr.
MKTG 4406 Applied Marketing Management 3 cr.
Nine credits from the following:
MKTG 2417 Communications: Selling and Sales Management 3 cr.
MKTG 3206 Sports Marketing 3 cr.
MKTG 3316 Communications: Public Relations 3 cr.
MKTG 3417 International Marketing 3 cr.
MKTG 3436 Social Marketing 3 cr.
MKTG 3437 Product and Brand Management 3 cr.
MKTG 4426 Services Marketing Management 3 cr.
MKTG 4427 Business-to-Business Marketing 3 cr.
MKTG 4436 Innovative Approaches in Marketing 3 cr.

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