BBA - Marketing Stream

Bachelor of Business Administration

Graduation Requirements:

In addition to the program requirements listed below, students must also satisfy the Bachelor of Business Administration degree requirements, which include regulations on first year and subject maximum and breadth requirements. Please refer to the Degree Requirement section for further information.

Program Requirements:

Students completing the BBA (Honours) must achieve a minimum average of 70% in the program, and must also include an additional six credits at the 4000 level in Business, as outlined in the BBA requirements.

Students completing the BBA (four-year) must achieve a minimum average of 60% in the program.

To graduate with a Bachelor of Business Administration (Honours) or a Bachelor of Business Administration (four-year), students must complete 120 credits, including 66 credits of core requirements as outlined below. Students may also complete a concentration, along with their core BBA requirements. Available Concentrations are as follows: Accounting, Business Analytics and Technology, Entrepreneurship and Innovation Leadership, Finance, Human Resources, Marketing, International Business, Public Administration, and Sustainable Development

Students are recommended to use the following yearly course plan as a guide for course selection.

Year One
ADMN 1011	Academic Success Workshops	1 cr.
ADMN 1206	Business Communication and Case Analysis	3 cr.
ADMN 1306	Digital Management	3 cr.
ACCT 1107	Introductory Financial Accounting II	3 cr.
ADMN 1607	Business Mathematics	3 cr.
ECON 1006	Introduction to Microeconomics	3 cr.
ECON 1007	Introduction to Macroeconomics	3 cr.
MKTG 1126	Marketing Concepts	3 cr.
ORGS 1136	Introduction to Organizational Behaviour	3 cr.
Electives		6 cr.
Year Two
ADMN 2011	Academic Success and Career Management Workshops	1 cr.
ACCT 2146	Management Accounting and Control I	3 cr.
ADMN 2136	Research in Management	3 cr.
ADMN 2167	Business Decision Making	3 cr.
ADMN 2306	Business Ethics	3 cr.
ADMN 2307	Commercial Law	3 cr.
ADMN 2606	Business Statistics	3 cr.
ADMN 2716	Change Management and Innovation Leadership	3 cr.
Electives  (or Areas of Concentration)		9 cr.
Year Three
ADMN 3011	Career Management Workshops	1 cr.
ADMN 3046	Operations Management	3 cr.
FINC 3116	Financial Management I	3 cr.
TMGT 3856	Information Systems	3 cr.
Electives (or Areas of Concentration)		21 cr.
Year Four
ADMN 4606	Business Strategy and Policy I	3 cr.
ADMN 4607	Business Strategy and Policy II	3 cr.
Electives (or Areas of Concentration)		24 cr.
Students enrolled in the BBA (Honours) must include six credits from below, if not already completed in their Area of Concentration:
ADMN 4306	Management Consulting I	3 cr.
ADMN 4307	Management Consulting II	3 cr.
ADMN 4335	Honours Thesis (iLEAD)	6 cr.
ADMN 4915	Entrepreneurship	6 cr.

iLEAD Co-op Option

To complete the iLEAD Co-op Option with the BBA, students must complete a minimum 16 months in work placements. Work placements may be either 4 months or 8 months in length. In order to remain in Co-op, students must maintain a minimum average of 70%. In order to be eligible to enter Co-op, students must have a minimum average of 70%. To select the Co-op option, students must apply by the end their second academic year in the BBA program.

Note that the program must begin and end with a study term, that is, a student’s program schedule cannot end in a work term. Students completing the co-op option may have to complete their degree over 5 years.

**Students must complete six credits from the following:

ADMN 3406	Work Placement I (iLEAD)	3 cr.
ADMN 4406	Work Placement II (iLEAD)	3 cr.
ADMN 4407	Work Placement III (iLEAD)
**Before beginning their first work placement, students must complete at least 2 credits of the Academic Success and Career Management workshops as well as the following courses:ACCT 1107; ADMN 1206; ADMN 1607; ECON 1006; ECON 1007; MKTG 1126; ORGS 1136; ADMN 1306; ACCT 2146; ADMN 2136; ADMN 2167; ADMN 2306; ADMN 2606; ADMN 2307; ADMN 2716

Breadth Requirements and Electives:

Humanities, Science and/or Social Science (if not already completed within a Concentration)

6 cr.

Note:

Students without any prior background in accounting will be required to take ACCT 1106 Introductory Financial Accounting I in preparation for ACCT 1107 Introductory Financial Accounting II.

Students are limited to no more than 39 credits of advanced standing from the Canadian Securities Institute/Institute of Canadian Bankers courses.

It is recommended that students include ACAD 1601 in their first 30 Nipissing credits. ACAD 1601 will count towards three credits of the Humanities requirements.

Marketing Concentration

In addition to core BBA requirements, students must complete 18 credits as follows:

MKTG 2126	Consumer Behaviour (formerly MKTG 3126)	3 cr.
MKTG 3416	Communications: Advertising and Promotion	3 cr.
MKTG 4406	Applied Marketing Management	3 cr.
Nine credits from the following:
MKTG 2417	Communications: Selling and Sales Management	3 cr.
MKTG 3206	Sports Marketing	3 cr.
MKTG 3306	Digital Marketing	3 cr.
MKTG 3316	Communications: Public Relations	3 cr.
MKTG 3417	International Marketing	3 cr.
MKTG 3436	Social Marketing	3 cr.
MKTG 3437	Product and Brand Management	3 cr.
MKTG 4426	Services Marketing Management	3 cr.
MKTG 4427	Business-to-Business Marketing	3 cr.
MKTG 4436	Innovative Approaches in Marketing	3 cr.
GEOG 2017	GIS and the Earth from Space	3 cr.