Post-Baccalaureate Diploma in Marketing
Post-Baccalaureate Diploma in Marketing
Graduation Requirements:
In order to graduate with the Post-Baccalaureate Diploma in Marketing, students must obtain a minimum overall average of 60% on all courses presented for the diploma. A minimum of 30 credits must be taken with Nipissing University to satisfy residency requirements.
Program Requirements:
To graduate with a Post-Baccalaureate Diploma in Marketing, students must complete 60 credits as follows:
Post-Baccalaureate Core:
| ACCT 1106 | Introductory Financial Accounting I | 3 cr. |
| ACCT 1107 | Introductory Financial Accounting II | 3 cr. |
| ADMN 1607 | Business Mathematics | 3 cr. |
| ECON 1006 | Introduction to Microeconomics | 3 cr. |
| MKTG 1126 | Marketing Concepts | 3 cr. |
| ORGS 1136 | Introduction to Organizational Behaviour | 3 cr. |
| ACCT 2146 | Management Accounting and Control I | 3 cr. |
| ADMN 2136 | Research in Management | 3 cr. |
| ADMN 2167 | Business Decision Making | 3 cr. |
| ADMN 2306 | Business Ethics | 3 cr. |
| ADMN 2307 | Commercial Law | 3 cr. |
| ADMN 2606 | Business Statistics | 3 cr. |
| ADMN 4606 | Business Strategy and Policy I | 3 cr. |
Area of Concentration requirements:
All of the following:
| ADMN 2716 |
Change Management and Innovation Leadership | 3 cr. |
| MKTG 2126 | Consumer Behaviour | 3 cr. |
| MKTG 3416 | Communications: Advertising and Promotion | 3 cr. |
Twelve credits from the following:
| MKTG 2417 | Communications: Selling and Sales Management | 3 cr. |
| MKTG 3206 | Sports Marketing | 3 cr. |
| MKTG 3306 | Digital Marketing | 3 cr. |
| MKTG 3316 | Communications: Public Relations | 3 cr. |
| MKTG 3417 | International Marketing | 3 cr. |
| MKTG 3436 | Social Marketing | 3 cr. |
| MKTG 3437 | Product and Brand Management | 3 cr. |
| MKTG 4306 | Sport Event Management | 3 cr. |
| MKTG 4406 | Applied Marketing Management | 3 cr. |
| MKTG 4426 | Services Marketing Management | 3 cr. |
| MKTG 4427 | Business-to-Business Marketing | 3 cr. |
| MKTG 4436 | Innovative Approaches in Marketing | 3 cr. |
Breadth Requirements and Electives:
Co-op Internship Option for Post Baccalaureate program During their program, Post Baccalaureate students can take part in one optional Co-op Internship. Co-op Internship will be 4 months in length. Co-op Internship will be of minimum 12 weeks duration (minimum 420 hours), in work placements. Entry into Co-op Internship is NOT automatic. In order to be eligible to enter Co-op Internship, students must have completed 24 credits with a minimum average of 70%. To select the Co-op Internship option, students must apply by the end their first academic year of the Post Baccalaureate program. Students cannot take any courses during Co-op Internship. The aim of the work term is to provide Canadian work experience to students and the credits for this course will not be counted towards the graduation.
Students must complete 1 credit as follows:
| ADMN 3403 | Work Placement I (Co-op) | 1 cr. |