Bachelor of Business Administration (BBA)

Marketing Concentration

In addition to core BBA requirements, students must complete 18 credits as follows:

MKTG 2126	Consumer Behaviour (formerly MKTG 3126)	3 cr.
MKTG 3416	Communications: Advertising and Promotion	3 cr.
MKTG 4406	Applied Marketing Management	3 cr.
Nine credits from the following:
MKTG 2127	Marketing for Managers	3 cr.
MKTG 2417	Communications: Selling and Sales Management	3 cr.
MKTG 3206	Sports Marketing	3 cr.
MKTG 3306	Digital Marketing	3 cr.
MKTG 3316	Communications: Public Relations	3 cr.
MKTG 3417	International Marketing	3 cr.
MKTG 3436	Social Marketing	3 cr.
MKTG 3437	Product and Brand Management	3 cr.
MKTG 4426	Services Marketing Management	3 cr.
MKTG 4427	Business-to-Business Marketing	3 cr.
MKTG 4436	Innovative Approaches in Marketing	3 cr.
GEOG 2017	GIS and the Earth from Space	3 cr.

Accounting Concentration

In addition to the BBA requirements, students must complete the following 18 credits:

ACCT 2106	Intermediate Accounting I	3 cr.
ACCT 2107	Intermediate Accounting II	3 cr.
ACCT 2147	Management Accounting and Control II	3 cr.
Nine credits from the following:
ACCT 3816	Personal Taxation	3 cr.
ACCT 3817	Corporate Taxation	3 cr.
ACCT 4827	Auditing	3 cr.
ACCT 4836	Advanced Accounting Topics I	3 cr.
ACCT 4866	Advanced Cost Accounting Topics I	3 cr.
ACCT 4927	Advanced Auditing	3 cr.

Students intending to pursue an accounting designation are strongly advised to take ACCT 2106, ACCT 2107 and ACCT 2147 in their second year. Students should consult with the faculty co-ordinator regarding courses. If students are pursuing a professional accounting designation, they should ensure they are meeting the entrance requirements for the specific designation as those may be more demanding than the accounting stream requirements.

Bachelor of Business Administration

Graduation Requirements:

In addition to the program requirements listed below, students must also satisfy the Bachelor of Business Administration degree requirements, which include regulations on first year and subject maximum and breadth requirements. Please refer to the Degree Requirement section for further information.

 

Program Requirements:

To graduate with a Bachelor of Business Administration (Honours) or a Bachelor of Business Administration (four-year), students must complete 120 credits, including core requirements as outlined below. Students may also complete a concentration, along with their core BBA requirements. Available Concentrations are as follows: Accounting, Entrepreneurship and Innovation Leadership, Finance, Human Resource Management, Marketing, and International Business.

Students completing the BBA (Honours) must achieve a minimum average of 70% in the program. Students completing the BBA (four-year) must achieve a minimum average of 60% in the program.

 

ADMN 1206	Business Communication and Case Analysis	3 cr.
ADMN 1306	Digital Management	3 cr.
ACCT 1106	Introductory Financial Accounting I	3 cr.
ACCT 1107	Introductory Financial Accounting II	3 cr.
ADMN 1607	Business Mathematics	3 cr.
ECON 1006*	Introduction to Microeconomics	3 cr.
ECON 1007*	Introduction to Macroeconomics	3 cr.
MKTG 1126	Marketing Concepts	3 cr.
ORGS 1136	Introduction to Organizational Behaviour	3 cr.
ACCT 2146	Management Accounting and Control I	3 cr.
ADMN 2136	Research in Management	3 cr.
ADMN 2167	Business Decision Making	3 cr.
ADMN 2306	Business Ethics	3 cr.
ADMN 2307	Commercial Law	3 cr.
ADMN 2606	Business Statistics	3 cr.
ADMN 2716	Change Management and Innovation Leadership	3 cr.
ADMN 3046	Operations Management	3 cr.
FINC 3116	Financial Management I	3 cr.
TMGT 3856	Information Systems	3 cr.
ADMN 4606	Business Strategy and Policy I	3 cr.
ADMN 4607	Business Strategy and Policy II	3 cr.
**ACCT, ADMN, ECON, FINC, MKTG, ORGS, TMGT		6 cr.
Humanities, Science, and/or Social Science		6 cr.
***Electives		45 cr.
*Students registered in the Accounting Concentration may substitute ECON 1006 and ECON 1007 with ADMN 1007. Students who choose to do this are required to take three additional credits of electives.
**Students enrolled in the BBA (Honours) must complete these credits at the 4000 level.

***Students may choose to use some of their electives to pursue one or more of the additional options below.

Co-op Option

To complete the Co-op Option with the BBA, students require a minimum of 3 work terms of 12 weeks each (minimum 420 hours each work term), in work placements. Work placements may be either 4 months or 8 months in length. In order to remain in Co-op, students must maintain a minimum average of 70%. In order to be eligible to enter Co-op, students must have a minimum average of 70%. Students in the BBA program can apply for the Co-op option at any time and can proceed on their first Co-op work placement after successful completion of 24 credits of BBA program requirements.

Note that the program must begin and end with a study term, that is, a student’s program schedule cannot end in a work term. Students completing the co-op option may have to complete their degree over 5 years. When registered for a Co-op course, students may register for one additional 3-credit course. A student wishing to enroll in two courses, total of 6 credits, during their Co-op term must obtain approval from the Employer and Director, School of Business.

**Students must complete three credits as follows:

ADMN 3403	Work Placement I (Co-op)	1 cr.
ADMN 4403	Work Placement II (Co-op)	1 cr.
ADMN 4404	Work Placement III (Co-op)	1 cr.
**Before beginning their first work placement, students must complete a minimum of 24 credits of BBA Degree program requirements

Note:

Students are limited to no more than 39 credits of advanced standing from the Canadian Securities Institute/Institute of Canadian Bankers courses.

It is recommended that students include ACAD 1601 in their first 30 Nipissing credits. ACAD 1601 will count towards three credits of the Humanities requirements.