Marketing (MKTG) - Consumer Behaviour

MKTG 2126  Consumer Behaviour

Prerequisites:

MKTG 1126 or permission of the instructor.

Antirequisites:

ADMN 3126, MKTG 3126

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

This course will explore the behaviour (primarily decision-making) of consumers of services and products in both retail and commercial applications. The role of the consumer in product/service marketplace will be considered including the complex system of human needs, attitudes, motivation, decisions and behaviour.



Nipissing University
100 College Drive, Box 5002, North Bay, ON, Canada  P1B 8L7  Tel: (705) 474-3450 | Fax: (705) 474-1947
nuinfo@nipissingu.ca

© Nipissing University 2024DisclaimerPrivacyAccessibility