Marketing (MKTG) - Sport Event Management

MKTG 4306  Sport Event Management


36 hours of practical work per term.




Students will focus on the skills and knowledge required to plan, execute and evaluate a sporting event. Key topic areas include event planning, resource management, event marketing, sponsorship, fundraising and sales, programming, resource and risk management, financial management and reporting, event execution and post-event evaluation. Students will learn these concepts through an integrated field experience project that will require the planning, implementation and measurement of a large-scale charity-linked sporting event.

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