Marketing (MKTG) - Communications - Advertising And Promotion
MKTG 3416 Communications - Advertising And Promotion
Prerequisites:
MKTG 1126
Antirequisites:
MKTG 3426
Hours:
Three hours of lecture per week for one term.
Credits:
3
Description:
This course focuses on understanding the various functions of advertising, the foundations of research and the audience analysis that are imperative to successful advertising. Students will study the various media formats that carry advertising and promotional messages to audiences, as well as the planning, research and production necessary to create an advertising campaign.