Bachelor of Business Administration (BBA) - Consumer Behaviour
MKTG 2126 Consumer Behaviour
Prerequisites:
MKTG 1126 or permission of the instructor.
Antirequisites:
ADMN 3126, MKTG 3126
Hours:
Three hours of lecture per week for one term.
Credits:
3
Description:
This course will explore the behaviour (primarily decision-making) of consumers of services and products in both retail and commercial applications. The role of the consumer in product/service marketplace will be considered including the complex system of human needs, attitudes, motivation, decisions and behaviour.