Bachelor of Business Administration (BBA) - Digital Marketing

MKTG 3306  Digital Marketing

Prerequisites:

MKTG 1126

Hours:

36 hours of lecture per term.

Credits:

3

Description:

Students apply marketing theory using current technology to build digital strategy and tactics specifically in the context of online & mobile advertising platforms. Specific digital marketing topics areas include, search optimization, display ads, social media, programmatic, etc. Students also learn to work with digital data metrics so they can implement a dynamic digital marketing strategy.



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