Bachelor of Business Administration (BBA) - Digital Marketing
MKTG 3306 Digital Marketing
Prerequisites:
MKTG 1126
Hours:
36 hours of lecture per term.
Credits:
3
Description:
Students apply marketing theory using current technology to build digital strategy and tactics specifically in the context of online & mobile advertising platforms. Specific digital marketing topics areas include, search optimization, display ads, social media, programmatic, etc. Students also learn to work with digital data metrics so they can implement a dynamic digital marketing strategy.