Economics (ECON) - Marketing Concepts

MKTG 1126  Marketing Concepts

Antirequisites:

ADMN 2126

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

This course introduces students to the major concepts and foundations of the marketing discipline. Topics include market segmentation, positioning, forecasting, marketing information systems, product planning and development, product-mix strategies, pricing, distribution, and promotion. Instruction involves a combination of lecture, case study, and project-based formats.

Nipissing University
100 College Drive, Box 5002, North Bay, ON, Canada  P1B 8L7  Tel: (705) 474-3450 | Fax: (705) 474-1947
nuinfo@nipissingu.ca

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