Post-Baccalaureate Diploma in Marketing - Marketing for Managers
MKTG 2127 Marketing for Managers
Prerequisites:
MKTG 1126
Antirequisites:
ADMN 2127 and MKTG 1127
Hours:
Three hours of lecture per week for one term.
Credits:
3
Description:
Students examine the role of marketing through the practical application of principles
using high involvement learning tools such as case studies, video analyses, and a
competitive marketing strategy simulation game accompanied with extensive class
discussions and presentations. Students will have the opportunity to extend their
theoretical knowledge of marketing principles to realistic managerial decision-making
scenarios.