Bachelor of Business Administration (BBA) - Services Marketing Management

MKTG 4426  Services Marketing Management


MKTG 2127 or permission of the instructor


Three hours of lecture per week for one term.




This course examines the issues and opportunities associated with the management of services or 'intangible products'. Topics include the importance of the Services Sector to the Canadian economy (including business, government, and non-profit organizations), the linkage between Services Marketing and Operations and Human Resources, and critical forces impacting services marketing including government policies, social changes, business trends, advances in information technology, and internationalization and globalization.

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