Post-Baccalaureate Diploma in Marketing - Business Strategy & Policy I

ADMN 4606  Business Strategy & Policy I

Prerequisites:

ADMN 2167, FINC 3116, and MKTG 1126, or enrolment in a Post-Baccalaureate Program in the School of Business.

Hours:

Three hours of lecture per week for one term.

Credits:

3

Description:

The objective of this course is to introduce students to the areas of business policy and strategic planning. Through the use of cases, readings and lectures the course aims to provide an awareness of overall organizational goals, company capabilities and strategic environmental opportunities.

Nipissing University
100 College Drive, Box 5002, North Bay, ON, Canada  P1B 8L7  Tel: (705) 474-3450 | Fax: (705) 474-1947
nuinfo@nipissingu.ca

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