Post-Baccalaureate Diploma in Marketing - Business Strategy & Policy I
ADMN 4606 Business Strategy & Policy I
Prerequisites:
ADMN 2167,
FINC 3116, and
MKTG 1126, or
enrolment in a Post-Baccalaureate Program in the School of Business.
Hours:
Three hours of lecture per week for one term.
Credits:
3
Description:
The objective of this course is to introduce students to the areas of business policy and strategic planning. Through the use of cases, readings and lectures the course aims to provide an awareness of overall organizational goals, company capabilities and strategic environmental opportunities.