Post-Baccalaureate Diploma in Marketing

Graduation Requirements:

In order to graduate with the Post-Baccalaureate Diploma in Marketing, students must obtain a minimum overall average of 60% on all courses presented for the diploma. A minimum of 30 credits must be taken with Nipissing University to satisfy residency requirements.

Program Requirements:

To graduate with a Post-Baccalaureate Diploma in Marketing, students must complete 60 credits as follows:

Post-Baccalaureate Core:

ACCT 1106	Introductory Financial Accounting I	3 cr.
ACCT 1107	Introductory Financial Accounting II	3 cr.
ADMN 1607	Business Mathematics	3 cr.
ECON 1006	Introduction to Microeconomics	3 cr.
MKTG 1126	Marketing Concepts	3 cr.
ORGS 1136	Introduction to Organizational Behaviour	3 cr.
ACCT 2146	Management Accounting and Control I	3 cr.
ADMN 2136	Research in Management	3 cr.
ADMN 2167	Business Decision Making	3 cr.
ADMN 2306	Business Ethics	3 cr.
ADMN 2307	Commercial Law	3 cr.
ADMN 2606	Business Statistics	3 cr.
ADMN 4606	Business Strategy and Policy I	3 cr.

Area of Concentration requirements:

All of the following:

ADMN 2716	Change Management and Innovation Leadership	3 cr.
MKTG 2126	Consumer Behaviour	3 cr.
MKTG 3416	Communications: Advertising and Promotion	3 cr.
MKTG 4406	Applied Marketing Management	3 cr.

Nine credits from the following:

MKTG 2417	Communications: Selling and Sales Management	3 cr.
MKTG 3206	Sports Marketing	3 cr.
MKTG 3306	Digital Marketing	3 cr.
MKTG 3316	Communications: Public Relations	3 cr.
MKTG 3417	International Marketing	3 cr.
MKTG 3436	Social Marketing	3 cr.
MKTG 3437	Product and Brand Management	3 cr.
MKTG 4306	Sport Event Management	3 cr.
MKTG 4426	Services Marketing Management	3 cr.
MKTG 4427	Business-to-Business Marketing	3 cr.
MKTG 4436	Innovative Approaches in Marketing	3 cr.

Nipissing University
100 College Drive, Box 5002, North Bay, ON, Canada P1B 8L7 Tel: (705) 474-3450 | Fax: (705) 474-1947
nuinfo@nipissingu.ca