Post-Baccalaureate Diploma in Marketing

Graduation Requirements:

In order to graduate with the Post-Baccalaureate Diploma in Marketing, students must obtain a minimum overall average of 60% on all courses presented for the diploma. A minimum of 30 credits must be taken with Nipissing University to satisfy residency requirements.

Program Requirements:

To graduate with a Post-Baccalaureate Diploma in Marketing, students must complete 60 credits as follows:

Post-Baccalaureate Core:

ACCT 1106	Introductory Financial Accounting I	3 cr.
ACCT 1107	Introductory Financial Accounting II	3 cr.
ADMN 1607	Business Mathematics	3 cr.
ECON 1006	Introduction to Microeconomics	3 cr.
MKTG 1126	Marketing Concepts	3 cr.
ORGS 1136	Introduction to Organizational Behaviour	3 cr.
ACCT 2146	Management Accounting and Control I	3 cr.
ADMN 2136	Research in Management	3 cr.
ADMN 2167	Business Decision Making	3 cr.
ADMN 2306	Business Ethics	3 cr.
ADMN 2307	Commercial Law	3 cr.
ADMN 2606	Business Statistics	3 cr.
ADMN 4606	Business Strategy and Policy I	3 cr.

Area of Concentration requirements:

All of the following:

ADMN 2716	Change Management and Innovation Leadership	3 cr.
MKTG 2126	Consumer Behaviour	3 cr.
MKTG 3416	Communications: Advertising and Promotion	3 cr.
MKTG 4406	Applied Marketing Management	3 cr.

Nine credits from the following:

MKTG 2417	Communications: Selling and Sales Management	3 cr.
MKTG 3206	Sports Marketing	3 cr.
MKTG 3306	Digital Marketing	3 cr.
MKTG 3316	Communications: Public Relations	3 cr.
MKTG 3417	International Marketing	3 cr.
MKTG 3436	Social Marketing	3 cr.
MKTG 3437	Product and Brand Management	3 cr.
MKTG 4306	Sport Event Management	3 cr.
MKTG 4426	Services Marketing Management	3 cr.
MKTG 4427	Business-to-Business Marketing	3 cr.
MKTG 4436	Innovative Approaches in Marketing	3 cr.

Breadth Requirements and Electives:

Co-op Internship Option for Post Baccalaureate program During their program, Post Baccalaureate students can take part in one optional Co-op Internship. Co-op Internship will be 4 months in length. Co-op Internship will be of minimum 12 weeks duration (minimum 420 hours), in work placements. Entry into Co-op Internship is NOT automatic. In order to be eligible to enter Co-op Internship, students must have completed 24 credits with a minimum average of 70%. To select the Co-op Internship option, students must apply by the end their first academic year of the Post Baccalaureate program. Students cannot take any courses during Co-op Internship. The aim of the work term is to provide Canadian work experience to students and the credits for this course will not be counted towards the graduation.

Students must complete 3 credits as follows:

ADMN 3406

Work Placement I (Co-op)

3 cr.

Nipissing University
100 College Drive, Box 5002, North Bay, ON, Canada P1B 8L7 Tel: (705) 474-3450 | Fax: (705) 474-1947
nuinfo@nipissingu.ca