Post-Baccalaureate Diploma in Marketing


(Pending approval from the Ministry of Training, Colleges and Universities)

Graduation Requirements:

In order to graduate with the Post-Baccalaureate Diploma in Marketing, students must obtain a minimum overall average of 60% on all courses presented for the diploma.  A minimum of 30 credits must be taken with Nipissing University to satisfy residency requirements.


Program Requirements:

To graduate with a Post-Baccalaureate Diploma in Marketing, students must complete 60 credits as follows:

ACCT 1107 Introductory Financial Accounting II 3 cr.
ADMN 1607 Business Mathematics 3 cr.
ECON 1006 Introduction to Microeconomics 3 cr.
ECON 1007 Introduction to Macroeconomics 3 cr.
MKTG 1126 Marketing Concepts 3 cr.
ORGS 1136 Introduction to Organizational Behaviour 3 cr.
ADMN 1306 Digital Management 3 cr.
ADMN 2606 Business Statistics 3 cr.
ADMN 2136 Research in Management 3 cr.
ACCT 2146 Management Accounting and Control I 3 cr.
ADMN 2167 Business Decision Making 3 cr.
ADMN 2306 Business Ethics 3 cr.
ADMN 2307 Commercial Law 3 cr.
ADMN 2716 Change Management and Innovation Leadership 3 cr.
MKTG 2126 Consumer Behaviour 3 cr.
MKTG 3416 Communications: Advertising and Promotion 3 cr.
MKTG 4406 Applied Marketing Management 3 cr.
Students must complete nine credits from the following:  
MKTG 2417  Communications: Selling and Sales Management 3 cr.
MKTG 3206 Sports Marketing 3 cr.
MKTG 3316 Communications: Public Relations 3 cr.
MKTG 3306 Digital Marketing 3 cr.
MKTG 3417 International Marketing 3 cr.
MKTG 3436 Social Marketing 3 cr.
MKTG 3437 Product and Brand Management 3 cr.
MKTG 4306 Sport Event Management 3 cr.
MKTG 4426 Services Marketing Management 3 cr.
MKTG 4427 Business-to-Business Marketing 3 cr.
MKTG 4436 Innovative Approaches in Marketing 3 cr.

Nipissing University
100 College Drive, Box 5002, North Bay, ON, Canada  P1B 8L7  Tel: 705.474.3450 | Fax: 705.474.1947 | TTY: 877.688.5507
nuinfo@nipissingu.ca

© Nipissing University 2015DisclaimerPrivacyAccessibility