BBA - Marketing Stream

Bachelor of Business Administration

Graduation Requirements:

In addition to the program requirements listed below, students must also satisfy the Bachelor of Business Administration degree requirements, which include regulations on first year and subject maximum and breadth requirements. Please refer to the Degree Requirement section for further information.

Program Requirements:

Students completing the BBA (Honours) must achieve a minimum average of 70% in the program, and must also include an additional six credits at the 4000 level in Business.

Students completing the BBA (four-year) must achieve a minimum average of 60% in the program.

To graduate with a Bachelor of Business Administration (Honours) or a Bachelor of Business Administration (four-year), students must complete 120 credits, including 60 credits of core requirements as outlined below.

ACCT 1107	Introductory Financial Accounting II	3 cr.
ADMN 1607	Business Mathematics	3 cr.
ECON 1006	Introduction to Microeconomics	3 cr.
ECON 1007	Introduction to Macroeconomics	3 cr.
MKTG 1126	Marketing Concepts	3 cr.
ORGS 1136	Introduction to Organizational Behaviour	3 cr.
ORGS 1137	Management of Human Resources	3 cr.
TMGT 1107	Introduction to Innovation, Technology and Sustainability	3 cr.
ACCT 2146	Management Accounting and Control I	3 cr.
ADMN 2136	Research in Management	3 cr.
ADMN 2306	Business Ethics	3 cr.
ADMN 2606	Business Statistics	3 cr.
MKTG 2127	Marketing for Managers	3 cr.
ADMN 3046	Operations Management	3 cr.
ADMN 3056	Economic and Management Decision Making	3 cr.
ADMN 3116	Financial Management I	3 cr.
ADMN 3117	Financial Management II	3 cr.
TMGT 3856	Information Systems	3 cr.
ADMN 4606	Business Strategy and Policy I	3 cr.
ADMN 4607	Business Strategy and Policy II	3 cr.
ACCT, ADMN, ECON, MKTG, ORGS, TMGT (For the Bachelor of Business Administration (Honours), these six credits must be at the 4000 level.)		6 cr.

Concurrent Education with Bachelor of Business Administration (HONOURS)

Students must comply with the requirements for their Bachelor of Business Administration (HONOURS) degree program and include the following Concurrent Education set of courses: MATH 1070 Fundamentals of Arithmetic for Teachers, or six credits in Mathematics courses having 4U or equivalent prerequisites, ACAD 1601 Academic Writing, and EDUC 0106 Introduction to Teaching.

Breadth Requirements:

Humanities		6 cr.
Science		6 cr.

Note:

Students without any prior background in accounting will be required to take ACCT 1106 Introductory Financial Accounting I in preparation for ACCT 1107 Introductory Financial Accounting II.

Students are limited to no more than 39 credits of advanced standing from the Canadian Securities Institute/Institute of Canadian Bankers courses.

It is recommended that students include ACAD 1601 in their first 30 Nipissing credits. ACAD 1601 will count towards three credits of the Humanities requirements.

Marketing Stream

In addition to the six credits of marketing in the core, students must complete 18 credits during their second, third and fourth years of study, as follows:

MKTG 3126	Consumer Behaviour	3 cr.
MKTG 3416	Communications: Advertising and Promotion	3 cr.
MKTG 4406	Applied Marketing Management	3 cr.
Nine credits from the following:
MKTG 2417	Communications: Selling and Sales Management	3 cr.
MKTG 3206	Sports Marketing	3 cr.
MKTG 3316	Communications: Public Relations	3 cr.
MKTG 3417	International Marketing	3 cr.
MKTG 3436	Social Marketing	3 cr.
MKTG 3437	Product and Brand Management	3 cr.
MKTG 4426	Services Marketing Management	3 cr.
MKTG 4427	Business-to-Business Marketing	3 cr.
MKTG 4436	Innovative Approaches in Marketing	3 cr.