Post-Baccalaureate Diploma in Marketing

Post-Baccalaureate Diploma in Marketing

Graduation Requirements:

In order to graduate with the Post-Baccalaureate Diploma in Marketing, students must obtain a minimum overall average of 60% on all courses presented for the diploma.  A minimum of 30 credits must be taken with Nipissing University to satisfy residency requirements.

Program Requirements:

To graduate with a Post-Baccalaureate Diploma in Marketing, students must complete 60 credits as follows:

Post-Baccalaureate Core:

ACCT 1106 Introductory Financial Accounting I 3 cr.
ACCT 1107 Introductory Financial Accounting II 3 cr.
ADMN 1607 Business Mathematics 3 cr.
ECON 1006 Introduction to Microeconomics 3 cr.
MKTG 1126 Marketing Concepts 3 cr.
ORGS 1136 Introduction to Organizational Behaviour 3 cr.
ACCT 2146 Management Accounting and Control I 3 cr.
ADMN 2136 Research in Management 3 cr.
ADMN 2167 Business Decision Making 3 cr.
ADMN 2306 Business Ethics 3 cr.
ADMN 2307 Commercial Law 3 cr.
ADMN 2606 Business Statistics 3 cr.
ADMN 4606      Business Strategy and Policy I                                                3 cr.

Area of Concentration requirements:

All of the following:

ADMN 2716 
Change Management and Innovation Leadership                         3 cr.
MKTG 2126 Consumer Behaviour 3 cr.
MKTG 3416 Communications: Advertising and Promotion 3 cr.

Twelve credits from the following:

MKTG 2417  Communications: Selling and Sales Management                        3 cr.
MKTG 3206 Sports Marketing  3 cr.
MKTG 3306   Digital Marketing 3 cr.
MKTG 3316 Communications: Public Relations 3 cr.
MKTG 3417 International Marketing 3 cr.
MKTG 3436 Social Marketing 3 cr.
MKTG 3437 Product and Brand Management 3 cr.
MKTG 4306 Sport Event Management 3 cr.
MKTG 4406 Applied Marketing Management 3 cr.
MKTG 4426 Services Marketing Management 3 cr.
MKTG 4427 Business-to-Business Marketing 3 cr.
MKTG 4436 Innovative Approaches in Marketing 3 cr.




Breadth Requirements and Electives:

Co-op Internship Option for Post Baccalaureate program During their program, Post Baccalaureate students can take part in one optional Co-op Internship. Co-op Internship will be 4 months in length. Co-op Internship will be of minimum 12 weeks duration (minimum 420 hours), in work placements. Entry into Co-op Internship is NOT automatic. In order to be eligible to enter Co-op Internship, students must have completed 24 credits with a minimum average of 70%. To select the Co-op Internship option, students must apply by the end their first academic year of the Post Baccalaureate program. Students cannot take any courses during Co-op Internship. The aim of the work term is to provide Canadian work experience to students and the credits for this course will not be counted towards the graduation.

 Students must complete 1 credit as follows:

ADMN 3403 Work Placement I (Co-op) 1 cr.

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